top of page

The Chronologiste by Kérastase

Fuego

2026

Event & art direction

Traveling back in time.

That's the promise Kérastse brought to life in Paris for the relaunch of Chronologiste.

An international press experience, built around hair longevity, from the biology of aging hair to the Hair Spa ritual.

 What I loved building:
A set design inspired by caviar.
Not just as a luxury reference.
As a visual language.
Round forms, contrasting materials, matte black against glossy black, plays of reflection dancing with light.
When texture becomes narrative.

Crédit photo : Fuego

kerastase-janvier-2026-le-visionnaire-_paulfogiel-89_edited.jpg
bottom of page