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How create a material boards ?
What material boards teach us before we've touched a thing A new interior design project is underway at Tiny Studio. And before ordering a single sample, before setting foot in a showroom, we went through a step that's often underestimated: the material board. For this project, we discovered Mattoboard , an online tool that lets you compose material palettes directly on screen, colours, textures, finishes, all coexisting flat in the same space. Laying out materials is alread
Apr 202 min read


Why should you choose someting else ?
Polo Ralph Lauren opened a pop-up in a resort to target an audience already in desire mode, rather than chasing volume. A strategy lesson: choose your terrain, don't endure it.
Apr 202 min read


How to add the AI in the process of creation ?
AI has settled into our daily life as a creative studio. Not all at once, not as a trend, gradually, concretely, starting with editorial tasks, then moving into visual creation. Today, it's a real part of our process. Here's how it actually works.
Apr 202 min read


Rhode at Coachella: a brand that changes everything… without losing itself
What Rhode understood about activation branding (that many brands still miss)
Apr 172 min read


3,000 images to keep just 5 !
Creating a mood board is much more than just slapping ten images onto a slide and calling it art direction.
Apr 162 min read


How can we make a space speak before it even exists?
Step 3 : e reveals our creative method: starting from fragments, textures, materials, colors, to uncover a space's identity before it's built.
Apr 162 min read


An apartment is best viewed first with a tape measure!
Step 02: site survey, 3D modeling, and first design intentions.
Apr 162 min read


Levita: engineering illusion for retail
The secret behind Levita's technology is a combination of electromechanical technology and several principles of magic.
Apr 154 min read


Flying shoes: the striking effect with Puma
Because it's precisely in this tension between "I want to understand" and "I want to preserve the magic" that the design becomes strategic.
Apr 152 min read


From first impressions to strategic planning: inside a residential project
First site visit of a compact Dubai apartment. How do you fit a workspace, dining area, storage and dressing into 55 sqm? A designer's honest account.
Apr 142 min read
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