Rouge G

Event & art direction

For the reedition of its Rouge G lipstick, Maison Guerlain designed an exclusive experience combining a press masterclass with a sit-dow dinner.

Inspired by the lipstick as both a daily accessory and a fashion statement, the scenography was conceived as a journey: a red carpet greeted guests, leading them through the apartment’s different rooms before seamlessly transforming into dinner tables. The project involved complete spatial and graphic design, sourcing of furniture and  tableware, and the development of bespoke creations,  from custom diner tables, bar and piano alcove, engraving and drawing desks, and a product display setup, all curated to immerse guests in the Maison’s creative universe.

​

​

Crédit photo : Guerlain