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3,000 images to keep just 5 !
Creating a mood board is much more than just slapping ten images onto a slide and calling it art direction.
Apr 162 min read
Levita: engineering illusion for retail
The secret behind Levita's technology is a combination of electromechanical technology and several principles of magic.
Apr 154 min read
Flying shoes: the striking effect with Puma
Because it's precisely in this tension between "I want to understand" and "I want to preserve the magic" that the design becomes strategic.
Apr 152 min read
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