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How to add the AI in the process of creation ?
AI has settled into our daily life as a creative studio. Not all at once, not as a trend, gradually, concretely, starting with editorial tasks, then moving into visual creation. Today, it's a real part of our process. Here's how it actually works.
Apr 202 min read


Levita: engineering illusion for retail
The secret behind Levita's technology is a combination of electromechanical technology and several principles of magic.
Apr 154 min read


Flying shoes: the striking effect with Puma
Because it's precisely in this tension between "I want to understand" and "I want to preserve the magic" that the design becomes strategic.
Apr 152 min read
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