Beauty Race by Séphora

Chrome, pink, black & white.
A palette that doesn't try to behave.

I had the chance to lead the entire art direction for Beauty Race. An internal event built around their partnership with F1 Academy.

The concept: take the world of racing.
Run it through the Sephora lens.

The result: something between the paddock and the beauty hall.
Sharp, contrasted, a little electric.

What I love about this kind of project: when two worlds have seemingly no business being together, and it creates exactly the right tension.

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