La Parfumerie

Briefed by Sabon to conceive the window and retail table concept for the launch of a new fragrance, designed primarily for the Asian market.

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Art direction of La Parfumerie, a gilded floral signature unfolding across the storefront, warm wood-and-brass fixtures, and a product staging conceived as a ritual of discovery. The result builds a visual language between the house's heritage and a contemporary refinement, carried through from floor to ceiling down to the smallest display detail.

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