Oud for Grace, Mall of Emirates

An oversized gold star carries the whole narrative: at its centre, a baroque medallion frames the Oud For Grace bottle like a relic. The Black Gold Project crest radiates outward in concentric rings and light rays, the graphic language of a secret society more than a fragrance.

 

On either side, two faces of the same story: on the left, a close-up chiaroscuro of the bottle; on the right, a wall of bottles reminiscent of a hidden archive. Black, gold and white plinths punctuate the window without ever competing with the star.